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Picture 1 - Kingfisher Cheerleaders @ Mumbai Marathon
Picture 2 - Kingfisher Photo Studio @ Mumbai Marathon
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KINGFISHER MARATHON
Kingfisher being a partner to the Standard Chartered Marathon in Mumbai, Bangalore and Delhi, Kingfisher drew a lot of mileage with Water Tents and Kingfisher Photo Studio in strategic race locations, and adding to the glam factor were the Cheerleaders cheering on the runners.
Also pre-event promotions at various Pubs were another activity based on marathon games, and intended to create brand relativity and pre-event hype. |
